[Guest Post] 4 tips to get a feel for your target market

Kindra Cotton owns SSS for Success (EASY Brand Marketing Specialists), a company that promotes small business survival through using the specially designed EASY Brand Marketing Program. She is also the creator of The MiniMarketing Survey, and she channels her energy into multiple activities that are geared towards helping small business grow.
About two years ago [...]

Marketing deja vu, all over again

I sometimes think that you have to pass an IQ test to be a corporate CEO and, if you score too high, you don’t qualify.
Remember Napster and illegal music downloads and the inherent absurdity of the RIAA suing its own customers?
Okay, so now there’s manga.
To say that manga is Japanese comics would be to grossly [...]

Deer-in-the-headlights marketing: expertise versus arrogance

I am involved politically here in New York where I live (no surprises there, right?).
As a matter of fact, that’s why I’m where I am, doing what I’m doing today. I’m posting this from the NY State Democratic Committee’s 2010 Nominating Convention.
That’s why this post is coming to you so late, by the [...]

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Dawn Rivers Baker, microbusiness journalistDawn Rivers Baker, aka The Journal Blogger, is the editor and publisher of The MicroEnterprise Journal, and the self-proclaimed Socrates of the small business blogosphere. See her official bio to learn more.


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