[Podcast Special] An Interview with Guy Kawasaki

Want to be enchanting?
I mean, enchanting to everybody: significant other, your children, the postman, your colleagues or (especially) your clients?
In his latest book, Guy Kawasaki explains it all to you and shows you how to marshal the three pillars of enchantment — likability, trustworthiness and and something really special (a product, a cause, whatever) — [...]

Microbiz Book Review: ‘Bootstrapping: Weapon Of Mass Reconstruction’

Bootstrapping: Weapon Of Mass Reconstruction
Sramana Mitra (self-published)
ISBN 978-1-4392-3451-8, $16.95
The first thing I want to tell you about this book is this: Bootstrapping is not a microbusiness book.
You would think it would be, from the title, but it’s not. As a matter of fact, while Ms. Mitra spends time in this book defending those of us [...]

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