If you want to publish a book, make it a good one

(Photo by shutterhacks, via Flickr)
I know I’ve mentioned this before but The Journal Blog is one media property published by my publishing company, Wahmpreneur Publishing, Inc. In addition to the newsletters and other media properties, WPI has two book imprints, one fiction and the other non-fiction.
Now, I bring this up because I’ve been talking to [...]

Deer-in-the-headlights marketing: dead sea thinking

(Photo by sduck409, via Flickr)
Sometimes, people seem to be behind the times. That’s when they imagine they’ve found the latest whiz-bang new thing — only the latest whiz-bang new thing turns out to be something the rest of us finished with a discarded a long time ago.
Think banner exchanges, Web rings and frames.
You know that [...]

Say what? 5 tips for clear writing

(Photo by sure2talk, via Flickr.)
You wouldn’t believe how many It’s-a-new-year-and-let’s-talk-about-resolutions-for-small-business-owners press releases I’ve gotten over the last twenty days or so.
In general, I don’t do New Year’s Resolution stories … in case you hadn’t noticed.
On the other hand, I have noticed that most people don’t seem to find it as easy to write as I [...]

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