[Guest Post] 4 tips to get a feel for your target market

Kindra Cotton owns SSS for Success (EASY Brand Marketing Specialists), a company that promotes small business survival through using the specially designed EASY Brand Marketing Program. She is also the creator of The MiniMarketing Survey, and she channels her energy into multiple activities that are geared towards helping small business grow.
About two years ago [...]

Deer-in-the-headlights marketing: the wonders of technology

Technology is a two-edged sword.
And it’s often easy to think that you’ve harnessed it in order to master somebody, only to find that somebody objects to being mastered.

That was what the Ian Malcolm character in the Jurrasic Park movie existed to tell tycoon John Hammond, remember? “If there is one thing the history of evolution [...]

Marketing deja vu, all over again

I sometimes think that you have to pass an IQ test to be a corporate CEO and, if you score too high, you don’t qualify.
Remember Napster and illegal music downloads and the inherent absurdity of the RIAA suing its own customers?
Okay, so now there’s manga.
To say that manga is Japanese comics would be to grossly [...]

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Dawn Rivers Baker, microbusiness journalistDawn Rivers Baker, aka The Journal Blogger, is the editor and publisher of The MicroEnterprise Journal, and the self-proclaimed Socrates of the small business blogosphere. See her official bio to learn more.


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