Deer-in-the-headlights marketing: not remarkable, just memorable

It was something of a shock to find a reference to Deposit, NY in this post from Seth the Famous, since Deposit is even more obscure than Sidney, NY (where I am).
You don’t expect famous people to have ever heard of anyplace at all in Deposit.
For the record, we have villages in this neck [...]

Know where you’re going so you can get yourself there

There are any number of places I could have gone to find my last post of 2009 but I decided to go with the obvious.
The big politics and policy story of 2009 (if you want to by-pass Inauguration Day) was undoubtedly health care reform. I’m not going to write about it; I found it tedious [...]

Deer-in-the-headlights marketing: top opportunities from ‘the splurge’ in 2010

Long-time readers of any or all the incarnations of my flagship publication, The MicroEnterprise Journal, are probably very familiar with a sort of article I almost never do anymore.
That is the article in which I peruse marketing advice or management advice originally penned for much larger companies, drill down the their essence, and re-frame that [...]

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Dawn Rivers Baker, microbusiness journalistDawn Rivers Baker, aka The Journal Blogger, is the editor and publisher of The MicroEnterprise Journal, and the self-proclaimed Socrates of the small business blogosphere. See her official bio to learn more.


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