Deer-in-the-headlights marketing: learning from the pros (not!)

Posted on | August 13, 2008 | Comments Off

Okay, I think I’ve mentioned here on more than one occasion that I am not a marketer. So, I can only respond to the things I see as a consumer rather than as a professional marketing peer.

Even so, as a small business owner, I sometimes hope to learn a few things from the professionals. Except for those occasions when I can’t figure out what the heck they’re doing.

Case in point: if you’ve been watching the Olympics (like seemingly everybody else in the world), then no doubt you’ve seen the Time Warner Cable commercial about the guy who likes them better than Verizon because their bill is easier to read.

Um … ooo-kay.

As a consumer, I have to admit that I would not be likely to change my broadband access provider because their bill is easier to read. At least, not without giving a few moment’s thought to what kind of service they provide, the degree to which cable access versus DSL is compatible with my system, and minor technical matters like that.

As a small business owner hoping to learn something from the pros, I’ll confess to a bad case of boggled mind. This would be a bit like me thinking I can compete with the New York Times because the font I use is easier to read. I can’t imagine anybody being persuaded by something like that.

But then again, as I said to begin with, I am not a marketer.

P.S.
And here is where I insert the caveat that there is, of course, a difference between advertising and marketing. I suspect they do intersect somewhere, though, even if I’m fuzzy on the details.

[tags]marketing, microbusiness[/tags]


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