Microbusiness: you can find one under every rock

Posted on | June 25, 2007 | Comments Off

I really do think that microbusinesses are some of the most interesting creations in the economic universe.

One of the things that makes them so interesting are they ways they can create new heights of niche.

There’s a guy in Brooklyn, NY named Michael Hearst who nicely illustrates the point. He made the national news on Friday (ABC, to be precise) by the simple expedient of writing and selling a CD full of alternative music for ice cream trucks.

He CD and his web site are called, appropriately enough, Songs for Ice Cream Trucks.

I have to say that the songs themselves are not as nifty as their titles — stuff like Before I Drive Away, Tones for Cones and, evidently everybody’s favorite, Ice Cream, Yo!. From a musician’s point of view, the songs are more interesting that the current Mr. Softy fare although they could get tired just as fast as the current Mr. Softy fare, too.

But never mind that.

I think the idea is to have ice cream trucks using all the songs on the CD, instead of just playing one song over and over and over again until you want to slit your own throat almost as much as you want to buy ice cream.

Of course, nobody in the press coverage he’s gotten so far has called the guy a microbusiness owner. My hunch is that he doesn’t call himself that, either. But that’s what he is.

Maybe a good potential candidate for a Microbusiness Profile? What do you think?

[tags]microbusiness, independent music, ice cream trucks, ABC News, Songs For Ice Cream Trucks[/tags]


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Category: Rants and Ruminations, The Funnies


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