Buzzy corporate marketing bees

News flash: you don’t get people to say nice things about your company by controlling the conversation. The only thing that happens when you try to control the conversation is that they still say mean things about you when they feel they need to, but they do it behind your back.

No, you get people to say nice things about your company by giving them nice things to talk about.

Those Dems still have to prove themselves, don’t they?

The Washington Post reports this morning that the incoming Democratic Congressional majority is already making plans to increase their scrutiny of government procurement practices.
If you’re David Walker, Comptroller General of the United States (and head honcho of the Government Accountability Office), then you’re doing the happy dance.
(Walker has been fighting a lone, uphill battle [...]

Making money even when your brand sucks

If you are one of those folks who is enough of a Microsoft fan to believe you have to dash out and get their new operating system, office suite and/or email client as soon as they are released, then I guess today is your big day … because it’s their big day.
I’m not such a [...]

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Dawn Rivers Baker, microbusiness journalistDawn Rivers Baker, aka The Journal Blogger, is the editor and publisher of The MicroEnterprise Journal, and the self-proclaimed Socrates of the small business blogosphere. See her official bio to learn more.


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