Is e-tail really that hard to figure out?

Posted on | November 30, 2005 | Comments Off

It’s been almost five years since I published E-Commerce For the Unfunded, and it’s so seriously out of date that I really ought to pull the thing out of print at least long enough to update it.

The book is a compilation of articles originally written as features for a much earlier incarnation of this publication. The information was culled from Forrester Research reports; I’d read these tips for much larger, richer online retailers, find the underlying strategies and figure out ways to implement those strategies for much smaller firms that didn’t have VC money to play with.

I bring all this up because I find it a bit amusing to discover that some of those large online retailers are still making the same mistakes that Forrester was counseling them against, and that I was reworking for online microbusinesses, back in 2000. I guess those big boys are making so much money that they don’t care how much they’re potentially losing by having lousy shopping sites?

Whatever. At least the information is still out there, available for you to use to evaluate your online retail web site. Just because somebody else is stubborn about their usability issues doesn’t mean you can’t learn from their mistakes, right?


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Category: E-Commerce


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